I have been involved in fishing from a very early age. In 2009, I started tinkering with rod building and repair mostly for myself and friends. As my skills improved with the support of friends and family, I decided to start building rods for customers. When I started Fluidity Custom Rods, I wanted to stand behind a few key principles. We only use top quality components, build the best performance & most unique rods, are fair, and have an honest pricing structure.

Sincerely.

William Shifflett